Hindware is India’s leading brand for bathroom solutions, recognised for quality, expertise and its innovative approach to products. It has always been our vision to empower people with our expertise, through thoughtful product designs based on consumer needs. This belief manifests itself in our corporate social responsibility initiatives as well.
A few years back, an NGO named Dasra conducted exemplary groundwork across schools in Indian villages. What they discovered was shocking; 23%* of girls drop out of school every year due to lack of clean toilets. According to a citizen-led survey published in January 2019, 11.5% of India’s rural schools have no separate toilets for girls, and of the ones that did 11.7% were locked and unusable.
The absence of toilets in schools especially affects girls when they hit puberty as they stay back at home for five days every month, missing school work. Eventually, unable to keep up with the classwork they choose to drop out completely.
And that’s how the idea #hygienethatempowers was born.
Hindware started the initiative to ‘BUILD A TOILET, BUILD HER FUTURE’ on World Toilet Day in 2020 by building toilets across schools in 8 villages in Bahadurgarh, Haryana. And since then, we have build toilets in Chandoli, Chowkaria, Haryana, Telangana, UP, Bihar, Andhra, Rajasthan, Delhi, Roorkee and Gurgaon. Under this initiative we have built 577+ toilets till date in India.
To bring our vision to life, we’ve collaborated with Manas Foundation – a Pune based Not-For-Profit Organization and works in the area of Women Empowerment, Education, Sanitation, Livelihoods and Health. Together we have worked on the process of identification of schools and implementing the idea across India. From working with local authorities to getting the activation started, to educating the school going girls and their families about the importance of our initiative, Manas Foundation has been at the forefront of making sure our idea comes to life.